Back Edge Design · Esen Pence
Project Proposal
What you can expect from our work together: a clearer site that tells your story, plus the scope, timeline and investment to get there.
Prepared by
Iggy + Stella Creative Studio
Prepared for
Esen Pence, Back Edge Design
Valid until
January 4, 2027
What's
inside
- 01Hi There
- 02Our Studio
- 03Our Goal
- 04The Overview
- 05Project Scope
- 06The Investment
- 07Projected Timeline
- 08Setting Expectations
- 09Next Steps
Hi
there
So great chatting with you, Esen!
Thanks for walking us through backedge.design. Your site has two jobs: a hiring team who clicks your name should understand who you are in seconds, and a brand looking for a freelance partner should see exactly how to work with you.
Right now your About page is doing homepage duty, your services read as one long list, and the work has grown past 20 projects across separate pages. We'll restructure what you already have so your story is clear, your best 12 projects show one at a time, and every visitor finds the thing they came for. And you won't be launching alone. We stay on as your design partner long after it goes live.
Our
studio
Our Approach
Custom design, minus the custom price tag
We start from what you already have and reshape it. Your budget goes into the changes that make the biggest difference, not into rebuilding from zero.
Our Aesthetic
Polished but approachable
Clean layouts that let your work lead, with enough personality that the site still feels like you. Calm structure, nothing that competes with the projects.
Our Magic
A partner, for the long run
Since 2016 we've stuck around after launch for the next tweak, the next project or the next question. New work to add next spring? We're a message away.
Craft a clear, confident portfolio site that engages hiring teams and freelance clients alike and makes them feel sure they've found their designer through a homepage that points each visitor straight to the work they came for.
That means separating who you are from what Back Edge offers, grouping your services into a few strong buckets, and letting people filter the work so nobody leaves thinking you don't do packaging or campaigns.
The
overview
The Back Edge Portfolio Refresh
An audit-led restructure of your existing Squarespace site. We'll research how comparable designers and studios present their work, map a clearer flow for your pages, and mock it all up on a duplicate of your site so your live site stays untouched while we work.
Once the mock-up feels right, we bring it live in one focused overhaul, then handle SEO and redirects so nothing gets lost. Plan on about five weeks of working time, with plenty of room to flex around your schedule.
Project
scope
Back Edge Portfolio Refresh
Phase 01
Audit & research
- Duplicate of your live site to work in
- Page-by-page audit of flow, content and SEO
- Comparison with your 4 inspiration sites plus up to 2 competitors
- Strengths and weaknesses summary with a new site map
Phase 02
Restructure & mock-up
- New homepage introducing you and Back Edge, with a "what brings you here?" path for hiring teams and clients
- Separate About page, trimmed from the current resume-plus-bio
- Services grouped into 3 clear buckets
- One work page, up to 12 projects, filterable by category
- Project template: challenge, solution, credits
- Scrolling client logo strip and recorded walkthrough video
Phase 03
Launch & SEO
- Live site overhaul in one sitting
- Page titles, descriptions and image alt text for new and changed pages
- Redirects for removed projects so no one hits a dead end
- Post-launch check on desktop and mobile
Not included: copywriting (we'll use placeholder copy and structure notes), new photography, logo or brand changes, and a downloadable PDF portfolio library.
The
investment
Back Edge Portfolio Refresh
$1,500
2 payments of $750, made through 99designs
Since 2016 we've helped designers, photographers and creative studios get their Squarespace sites working as hard as they do. You get an audit, a designer's eye and someone who knows the platform inside out, all in one partner. And you walk away with a site you can keep updating on your own.
Payment
schedule
All payments are made through 99designs.
- 50%
Kickoff. Holds your start date and begins the audit and research.
$750 - 50%
Launch. Due once your mock-up is approved, before the live overhaul, SEO and redirects.
$750
Projected
timeline
Here's what a project like this typically takes. It's flexible. If a week gets busy on your end, tell us and we'll shift things around. Our studio is closed November 26 to 27 and December 23 to January 4, and the timeline pauses on those dates.
- Week 1
Kickoff, site duplicate and page-by-page audit
- Week 2
Competitor research, strengths and weaknesses, new site map
- Weeks 1–2
You gather new work and choose your final 12 projects
- Week 3
Mock-up on the duplicate site, plus your walkthrough video
- Week 4
Your feedback and two rounds of revisions
- Week 5
Launch: live overhaul, SEO and redirects
Setting Expectations
Working
together
Revision rounds
Two rounds of revisions on the mock-up are included. Need more? We'll quote extra rounds before we start them, so there are no surprises.
Timely feedback
We ask for feedback within 5 business days of each review. Busy week at work? Just let us know and we'll adjust the timeline.
Communication
Updates come by email and design calls, whichever suits the moment. Each review comes with a recorded walkthrough video, so you can watch on your own time and reply with questions.
Setting Expectations
Project
logistics
Project assets
By the end of week 2 we'll need your new projects and images, your final pick of up to 12 projects, any updated logos for the client strip, and credits for photographers, stylists and collaborators. Short notes on what you did for each project help too. Need more time? Just let us know and we'll adjust. We know what an undertaking it is to go through your whole portfolio.
Work hours
Our studio works Monday to Friday, Eastern time, and we usually reply within one business day. Weekend messages are welcome; we'll pick them up Monday.
Setting Expectations
Technical
standards
Accessibility
We follow good practice for contrast, headings and alt text. Full WCAG compliance needs an accessibility specialist and isn't covered here.
Browser compatibility
We test on the two latest versions of Chrome, Firefox and Safari. Other browsers can be quoted separately.
Responsiveness
Every page is checked on key desktop, tablet and phone sizes. Small variations can show up on less common devices.
Performance
We measure with Lighthouse and keep images lean. Scores also depend on Squarespace itself and any third-party code on the site.
Thank You
Esen, thanks for considering Iggy + Stella for Back Edge Design. When you're ready to go ahead, approve this proposal through 99designs. Have questions or want to talk it through first? Book a call with us, or get in touch with our team at hello@iggyandstella.com.
To hold a November 30 start date, we need your approval by Monday, November 23.
The Iggy + Stella Creative Studio · Your design partner, for life!
hello@iggyandstella.com · iggyandstella.com
This proposal is valid until January 4, 2027.